Organizational Change - Kodak - 1770 Words

Organizational change is a complex process is likely to receive resistance from some; however, when management delivers the positives, resistance is bound to fade. Some salient aspects of organizational change are management will focus on the customers to gain their confidence, focus will on be on the employees to gain their trust, and a relationship will broaden with the suppliers. This paper will describe the organizational change Kodak experienced as a means to maintain success and in this digital driven and diverse economy. George Eastmans wish was to make photography as convenient as the pencil and began by creating the first handheld camera which could take pictures with a push of a button in 1889 (Kodak, 2008). He built the†¦show more content†¦Their employees are expected to use only those suppliers which have been approved, which maintains order, keeps the costs low, and continues a friendly relationship with suppliers over the long haul. These employees are provided training in diversity, but also must learn how to analyze bids, product analysis, product and quality management principles, and delivery and cycle time processes are just some of the training processes, the management and employees must receive. Any person using an unauthorized supplier is penalized, and the manager must know what each employee does, as such, the manager must be well versed in e-sourcing and other sourcing aspects, in order to help the employees, customers, and other stakeholders. Kodak needed continuous improvement measures to aid their company with their transformation and to cut costs, and once the initiatives were introduced, they restructured the company and warehouses were closed. The company then focused on trustworthy, reliable, and responsible growth as part of their global initiatives (Kodak, 2008).. They rolled out two programs to aid the stakeholders, both internal and external. The first initiatives were FAST and the BOOYAH Certificate program, which aid in improving employee and customer relations, and provided an environment in which to foster pride (Buzzoodle, 2007). The first program called FAST, stands for Focus, Accountability,Show MoreRelatedKodak s Organizational Structure Of Kodak845 Words   |  4 PagesORGANIZATIONAL STRUCTURE As of 2014, Kodak had implemented a new organizational structure (Eastman Kodak). This structure includes focused divisions, so as to complement their growth strategy. Since then, two divisions have been added to further grow Kodak (Eastman Kodak, 2014). This structure can be found in Appendix B. It is obvious that Kodak has a divisional aspect to their structure; however, it has some functional components as well. These characteristics make us believe Kodak has more matrixRead MoreAnalyzing Managerial Decisions: Eastman Kodak Essay814 Words   |  4 PagesAnalyzing Managerial Decisions: Eastman Kodak 1) What factors motivated Kodak to change its organizational architecture? When Kodak began making changes to its organizational architecture in 1984, its current architecture did not fit the business environment for the industry. The largest factor that motivated Kodak to make this change was increased competition and decreased market share. Until the early 1980’s, Kodak owned the film production market with very little competition. This suddenly changedRead MoreEastman Kodak1070 Words   |  5 PagesEASTMAN KODAK For many years, Eastman Kodak had a virtual monopoly in film production. This market power resulted in large profits. It also permitted Kodak to control the timing for introducing new products to the marketplace and responding to changes in consumer demands. By the 1980s, Kodak s market environment had changed materially. The Fuji Corporation produced high-quality film that eroded Kodak s market share. Increased competition also came from generic store brands. In addition,Read MoreKodak And The Eastman Kodak Company1542 Words   |  7 PagesOn November the 4th of this year, after approximately three years under a Chapter 11 bankruptcy decree; Kodak finally was able to post a profit on their earning, and the company expects to fetch a year ending revenue of $2.1 - $2.3 billion dollars (Armental). After many missed opportunities that occurred under a myopic bureaucratic leadership; the Eastman Kodak Company filed for protections from their credits, and began what will be a slow journey back to financial health. But, the decent intoRead MoreKodak Case Study; Organizational Architecture1667 Words   |  7 PagesTo: Kelly Johnston, CEO Kodak From: Head of Marketing Operations, Kodak In Reference To: A Kodak moment; drawing your attention to major architectural flaws within our company, specifically the MAPP plan, as well as solutions for more sustainable options for future structures. It has come to my attention that there are some major flaws lying inside our organizational architecture. These flaws lay in the foundation of Kodak`s organization structure and so we cannot move forward until theseRead MoreKodak And The First Digital Camera1505 Words   |  7 PagesKodak is one of America’s most legendary companies and long-time manufacturer and leader of American photography. In eighteen eighty-eight, George Eastman put the first simple camera into the hands of a world of consumers. Eastman developed a profitable slogan, â€Å"you press the button, we do the rest.† During this era, Kodak possessed about ninety percent of the United States’ photographic film market. They led way with an abundance of new products and processes to make photography simpler, more usefulRead MoreManagerial Functions Roles1279 Words   |  6 Pagesâ€Å" Goerge Fisher Works to Turnaround Kodak† a. Identify and categorize each of Fisher’s activities according to the four functions of management : planning, organizing, leading(influencing) and controlling. Planning Planning involves identifying tasks that must be performed in order to achieve organization goals, outlining how the task must be executed and the time suitable for the execution of tasks. Planning is important in determining the organizational success short term and long term futureRead MoreKodaks Organizational Change Management1657 Words   |  7 Pagesdevelopment cannot be separated from the change. Owing to changes in both internal and external environment that may bring opportunities or threats to the organizations, organizations need to undertake change management (Self and Schraeder, 2009). However, because most people do not like to change, change management is not always effective. When leaders initiate change within the organization, challenges and resistance might come up and hinder the change. Hence, leaders should strive to take suitableRead MoreA New Strategy for Kodak Essay1675 Words   |  7 Pages Assignment # 3: A New Strategy for Kodak BUS599 Strategic Management 1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry. Kodak is one of the many companies that has succumbed to a disruptive technology some call the digital divide. TheyRead MoreFBI Case study1115 Words   |  5 PagesAn organization’s design is made keeping in mind the decision making principle of the company and the flow of information (both formal and informal) within the company. Four organizational structures are the most common to all organizations, namely: hierarchical, flat, matrix and networked. The hierarchical structure comprises of a top level management and keeps getting segmented to different levels depending on the work that has to be done. The decision making is done by the topmost level management